Before anything else, we get on a call.

We’ll talk about your business, where you are right now, what you're hoping a website will actually do for you, and whether we might be a good fit to work together.

I'll ask you a few questions. You ask me whatever you want.

By the end of 20 minutes, you'll have a clear sense of whether Net Positive Marketing is the right next step.

If we're a fit, I'll walk you through what the project looks like and how to get started. If we're not, I'll tell you that honestly and point you toward someone who might serve you better.

Either way, you leave with more clarity than you came with. That's the whole point.

Once your project is booked and your deposit is in, you'll receive my brand intake questionnaire.

This is where I learn everything I need to write copy that sounds genuinely like you — your story, your audience, your voice, your faith, your services, the clients you're meant to serve, and what you want them to feel the moment they land on your site.

The more openly and honestly you answer, the better your website will reflect who you actually are.

I read every word carefully. I pray over every intake before I begin.

You'll also share visual inspiration including sites you love, sites you'd never want yours to look like, and any existing brand colors or logos.

At the end of Week 1, I'll send you three visual direction options to choose from before design begins. Nothing moves forward until you've approved the direction that's your creative checkpoint.

Set aside about 30–40 minutes to complete it. Grab a coffee. Answer from the heart.

This is where most of the work happens and where I ask the most from you in terms of timely feedback.

Here's how the build unfolds:

In Week 2, I write all the copy for your site based on your intake answers. I send you drafts for your review and approval. Your job: read it, tell me what feels right and what doesn't, and get feedback back to me within 48 hours. This is what keeps the project on schedule.

In Weeks 3 and 4, I build the full Squarespace design using your approved copy and visual direction. Every page is built with SEO woven in from the first word.

Along the way I set up Google Search Console and Google Analytics (you will need a Gmail account for this) so your site is connected and trackable from day one.

I also check everything on mobile because most of your visitors will find you on their phones.

You'll see the site before it goes live and get one round of revisions to adjust anything that needs tweaking.

→ Your job during this phase: respond to copy drafts within 48 hours. That's what keeps us on track.

Before your site goes live, we do a final review together.

We meet for a 30-minute handoff call where I walk you through every page and discuss what I built, how to navigate the Squarespace editor, and how to make basic updates confidently on your own. You don't need to be tech-savvy. Squarespace is genuinely user-friendly once someone shows you around, and that's exactly what this call is for.

After the call, I send you a written site guide. This is a simple, step-by-step reference you can come back to whenever you need to add a blog post, update your services, or swap out a photo. It's written in plain language, not tech jargon.

Then your site goes live.

→ Your final payment is due at launch. Once it's received, your site goes live and you're off.

A beautiful website that nobody can find is a beautiful disappointment. That's not what you're getting here.

Every site I build launches with Google Search Console and Analytics already connected and verified so you can see exactly who's visiting, where they're coming from, and which pages are working hardest for you.

Based on the keyword research I did at the start of your project, I put together a 6-month plan: 6 blog post topics, each targeting a specific search term your ideal client is already typing into Google. Every topic comes with the target keyword, why it matters for your niche, and a brief outline so writing it doesn't feel like staring at a blank page.

You don't have to publish all six. Even two or three well-written posts on the right keywords can meaningfully improve how often your site shows up in search over time. SEO is a long game. This roadmap gives you a clear, manageable way to play it.

→ The keyword strategy and content roadmap are delivered at your handoff call alongside the site guide.