Post-Launch Local SEO Strategies to Boost Your Website’s Visibility
Congratulations! You’ve just completed your website SEO setup, and your site is ready to attract more traffic, leads, and customers. But SEO isn’t a “set it and forget it” process. To continue seeing growth, there are several key steps you should take after your initial optimization is complete.
1. Add High-Quality Photos to Your Google Business Profile
Visuals make a huge difference in how customers perceive your business online. Regularly upload high-quality images—of your products, services, team, or location—to your Google Business Profile. Fresh photos not only make your listing more attractive but also help it rank higher in local search results.
2. Regularly Request and Respond to Reviews
Customer reviews are one of the most important factors for local SEO. Encourage satisfied clients to leave reviews on your Google Business Profile and make it a habit to respond to them. Positive reviews build trust, improve your ranking, and increase clicks to your site.
3. Ensure Old URLs Redirect to Your New Site
If you’ve moved from an old website, make sure any previous URLs redirect to the corresponding pages on your new site. This preserves the SEO authority your old site has built and prevents users from landing on broken pages. A 301 redirect is the standard method for doing this. If you’re not sure how to set it up, contact your domain registrar or website host—they can guide you through it.
4. Remove Old Sites from Search & Deactivate Unused Accounts
If your old website is still live, it can compete with your new site in search results. Remove it from search engines and deactivate any old website accounts that are no longer needed. This helps consolidate your authority and ensures that potential customers find the right information.
5. Continue Creating Blog Content
Consistently publishing blog posts keeps your website fresh, relevant, and authoritative in your industry. Focus on topics that your audience cares about, and include keywords naturally. Over time, these posts will help your site rank for more search terms and attract more organic traffic.
6. Add an FAQ Page
An FAQ page addresses common questions your customers may have while giving search engines more content to index. This not only improves your SEO but also helps users find answers quickly, increasing trust and engagement on your site.
7. Update Your Team Information
As your team grows or changes, make sure to update your website with new staff members and roles. Including team bios and photos adds credibility, helps search engines understand your business structure, and can improve local SEO for personalized search queries.
8. Monitor Your Analytics and Search Performance
Even after your SEO setup is complete, it’s important to check your analytics and Google Search Console regularly. Monitoring your traffic, user behavior, and search performance helps you see what’s working and where improvements can be made.
9. Stay Active on Social Media and Local Listings
Your social presence indirectly supports SEO. Keep your business profiles up to date, share blog posts, and engage with your community online. Also, check that your business information (NAP: Name, Address, Phone) is consistent across all local listings and directories.
Bottom Line: SEO is a long-term strategy. By adding photos, requesting reviews, keeping content fresh, maintaining redirects, adding FAQs, updating team information, and monitoring your analytics, you’ll continue to grow your online visibility and attract more customers over time.