Case Study: Helping 3rd Gen Flooring Gain New Clients in Just One Month
When 3rd Gen Flooring came to us, they were frustrated with their current SEO service. Based in Elkhart County, 3rd Gen Flooring specializes in hardwood flooring installation, hardwood sanding and refinishing, and vinyl plank installation for both individuals and businesses. But despite their expertise, their online presence wasn’t bringing in new customers they anticipated.
They had previously worked with a marketing agency that promised results but didn’t follow through. Every month, hundreds of dollars went out the door, but few leads came in. Even worse, they had little control over their own website, relying on the agency for every small change.
That’s when they decided to try our Growth Package.
The Challenge
Lack of results from a previous agency, despite ongoing fees.
Little control over their own website.
Weak SEO and little visibility in local search.
The Solution
We started by moving 3rd Gen Flooring’s website to Squarespace, giving them the freedom to make edits anytime they want. From there, we focused on a complete SEO setup and digital presence overhaul:
Local Landing Pages: Built for better visibility in their service area.
Optimized Business Profile: Ensuring their Google Business page worked for them, not against them.
Technical & On-Page SEO: Fixing backend issues and strategically placing keywords where they matter most.
Analytics & Tracking: Connecting them to Google Analytics and Search Console for clear visibility into traffic and results.
Within just one month, 3rd Gen Flooring began receiving calls from new customers — people they hadn’t connected with before.
The Results
A smooth transition to a platform they can control.
Visibility in local search that quickly turned into real leads.
Several calls from new clients in the very first month.
A renewed sense of confidence in their marketing efforts.
The client shared how pleased they were not only to finally have control over their online presence, but to see that it was actually generating new business.
Why This Worked
The biggest difference came from pairing technical SEO fixes with local SEO optimization and a strong, consistent Google Business profile. For service-based businesses like flooring, local search visibility can be the difference between silence and steady calls.
But equally important was the customer service. Many agencies outsource their work to white-label companies or rely heavily on AI tools without ever giving clients personalized attention. This often leaves business owners in the dark.
At my agency, I believe you should always know what’s being done on your behalf — and why it matters. That’s why I include coaching calls in my packages. During these calls, I walk you through the process, explain the results, and give you the knowledge to continue improving if you choose.
Yes, I use AI tools where they help me move faster — but you’ll always work directly with me, a real person who’s invested in your success.
Takeaway
In just one month, 3rd Gen Flooring went from frustration and wasted money to new customer calls and an online presence that works. By combining smart SEO strategies with personalized support, we helped them not only grow but also regain control and confidence.
If your business has struggled with agencies that don’t deliver, or if you’re ready to see real results from your marketing, let’s talk about how the Growth Package can work for you.