Case Study: Rock River Bible Camp Digital Strategy
Helping Rock River Bible Camp Grow Registrations by 15% with Website Redesign, SEO & Email Marketing
About Rock River Bible Camp
Rock River Bible Camp is a beloved Christian camp located in Dixon, IL, serving kids and teens with faith-based outdoor experiences and retreats. They approached Click Champ Campaigns with a need for a modern, easy-to-use website, better online visibility, and a way to increase camp registrations.
The Challenge
Outdated website on Ministry Designs platform, limiting functionality and mobile experience
Low visibility in search engines for key local Christian camp terms
No automated or engaging email marketing to encourage early and repeat registrations
Desire to grow camp registration numbers without raising prices
Our Approach
Website Redesign
Migrated site to Squarespace for flexibility and modern design
Created mobile-first, user-friendly pages with clear calls-to-action
Wrote SEO-focused copy tailored to families looking for Christian camps
Improved navigation and added blog content to boost engagement
SEO Optimization
Set up keyword tracking and on-page SEO improvements
Targeted key phrases such as “bible camp near me” and “Christian youth camps”
Improved site health from 58 to 96 (out of 100) in 3 months
Email Marketing
Designed branded, personalized email templates
Launched a sequence of campaigns to announce registration opening and build urgency
Achieved open rates between 35%-66%, significantly above industry averages
Results & Impact
While some marketing efforts began before our engagement, the significant improvements in website traffic, SEO health, email engagement, and registrations during the active growth phase (Jan–Jun 2025) strongly correlate with the targeted strategies and ongoing support provided by Click Champ Campaigns.
Registrations surged early in the year, particularly in March, thanks to combined SEO efforts and email campaigns
Mobile usage increased, reflecting better user experience on phones
The client now has a solid foundation for ongoing growth
Client Feedback
“Annette helped us transform our outdated website to a more visually appealing and user-friendly design. The new website, along with a new marketing campaign, increased registrations and helped us to extend our influence in ways we never imagined. Beyond grateful!!!” - Kenny Paoli, Board President
“Annette has been an absolute treasure to work with at Rock River Bible Camp. Her insights, work, and dedication have really helped us reach more people than we ever have. She listens well, understands what we're needing, and is able to translate her work to us in a way that we easily understand. If it were possible to rate higher, I would. I highly recommend connecting with Click Champ Campaigns!” - Zachary Van Dyke, Board Vice-President
Why Christian Camps Choose Click Champ Campaigns
Deep understanding of Christian camp culture and mission
Proven track record of driving registrations through integrated digital marketing
Personalized service and content creation tailored to your camp’s unique story
Transparent reporting and ongoing collaboration
Ready to Grow Your Camp?
If you’re a Christian camp looking to increase registrations and build community online, let’s talk! Book a free discovery call or email me at annette@clickchampcampaigns.com.