Case Study: Rebranding & Scaling Online for Kami Schwartz
Empowering a mission-driven doula to build a thriving online presence, clarify her vision, and steadily attract new clients through SEO, social media, and strategic branding.
The Challenge
Kami came to me with incredible expertise and passion for reproductive health—but her online presence didn’t reflect the value she provided.
She felt stuck between platforms, unclear messaging, and limited visibility. Her content was rich, but it wasn't showing up on Google or bringing in consistent clients.
“I wasn’t sure how to communicate my vision clearly or how to grow online—I needed help figuring it all out.”
The Goals
Refresh the brand and clarify Kami's unique value
Make her website SEO-friendly and easy to navigate
Improve email marketing and social content consistency
Turn her content into a client-generating system
Set her up to scale with digital products and education tracks
What We Did (March–May 2025)
Over 60 hours across 3 months, we partnered to build a digital ecosystem that reflects Kami’s voice, draws in the right clients, and supports steady growth.
Strategy & Planning
Built a 16-week growth strategy based on audience personas
Mapped client funnels by offer: fertility, perimenopause, and mother/daughter
Aligned blog and product content with SEO-driven keyword strategy
SEO & Website Optimization
Complete Squarespace redesign with mobile-first UX
SEO overhaul: meta titles, image compression, internal linking
Site health score raised from 54 → 97
Blog keywords now ranking: “Raspberry Leaf Mocktail,” “Preeclampsia guide”
Updated Google Business Profile for better local search results
Email & Social Media
Continued Kami’s email marketing strategy using Mailchimp
Created an evergreen social content calendar
Built a batching system for efficient creation & posting
Focused on engagement over reach—creating loyal followers
Instagram engagement ↑ 66.5%
Developed synergy between Pinterest and top-performing blog content
Analytics & Growth Tracking
Monthly reporting to identify top pages and traffic sources
Detected engagement spikes (Sunday/Monday content performs best)
Developed a top-page tracking dashboard for long-term SEO
The Results
Website Health Score:
📉 Before: 54/100
📈 After: 97/100
Google Search (last 3 months):
Impressions: 11.5K
Clicks: 207
Top-performing pages:
Raspberry Leaf Mocktail
Preeclampsia Guide
“If You Can’t Handle My Worst” Blog
Instagram Growth:
Engagement: +66.5%
Reach: Down from viral peaks, but now more loyal, interactive followers
Facebook Performance:
Reach: 13.9K
Best performing content: Early May reels
Engagement: Steady despite less ad spend
“Annette helped me sort out my vision, get clear on what I want to offer, and make it happen. I now have a steady stream of clients and feel so supported!” — Kami Schwartz
Highlights & Wins
✅ SEO health score: 54 → 97
✅ Website now ranks for top keywords
✅ Pinterest + blog synergy boosted traffic
✅ Instagram engagement up by 66.5%
✅ Client clarity and confidence increased
✅ Ongoing leads and inquiries coming in
My Insights as a Strategist
Kami’s transformation wasn’t just technical—it was foundational. Once we clarified her audience, cleaned up the digital clutter, and built a content system that worked for her schedule, the growth came naturally. This project reflects what I love most: empowering mission-driven women to rise with clarity, consistency, and strategy.
Recommended Tools Used
(All tailored for online educators, coaches, and doulas!)
Squarespace for website design and SEO (20% discount available for clients!)
SEOSpace for keyword tracking and on-page SEO guidance
Mailchimp Email Campaigns for simple email marketing
📈 Could This Be You?
Are you a doula, educator, or coach trying to grow online but unsure where to start?
Do you feel overwhelmed by SEO, social media, or how to make your website actually bring in clients?
Let’s fix that—together.
I offer strategic web design, SEO, content planning, and marketing tools that work for real-life entrepreneurs—without tech headaches.
And yes, I often provide 20% off Squarespace plans to make it easier to get started.
Want to explore how this strategy could work for your business?
Or start with a Free SEO Audit to see where you stand!
💬 Final Words from Kami
“She encourages me in my posts, supports my launches, and just shows up like a true partner in my business. Annette is my biggest hype girl and the best investment I’ve made!”